I’ve been to PAX West eight out of the past nine years, venturing specifically for Magic: The Gathering (the only one I’ve missed when my daughter had surgery). I feel like I have some expertise when I say this: This year was by far the worst effort put forth by Wizards of the Coast to do anything Magic related at PAX West. The only major event they produced was one panel about the worldbuilding of Ixalan for an hour. And that was it. How you found it was a blurb in the main schedule, not even a mention on DailyMTG.com.
It was embarrassing.
Let me amend that:
I was embarrassed for Wizards of the Coast.
When I’ve written these After PAX pieces, I was trying to give you a little bit of the atmosphere of Magic-related PAX. They aren’t really reviews as it’s not something that one can experience again. I tried to examine what was WotC doing to promote their latest set and their actions at the convention itself.
For years the draw was the Magic Party where they would debut cards with music, food, drinks and a bunch of people including WotC employees. Over the past few years the party was toned down but the increased presence of Magic was there. Two years ago there was a huge Eldrazi arm crushing a police car on the street. Last year, they took over a whole theater for Kaladesh and the huge street wide banner hanging on the skybridge displaying Saheeli Rai for all of the PAX attendees to see.
This year, an hour long panel with two preview cards.
And as much as it would be easy to blame WotC for this, it’s not their fault.
There’s one clear reason for this complete drop off, but I have a feeling that there were to other factors that contributed to this choice that made it a bit easier. The elephant in the room: