Editor’s Note: I wanted to get this in before the Magic panel at SDCC, where hopefully they will talk about some of this stuff.
My three-year-old daughter doesn’t know who Chandra is.
She knows Batman, Superman, Wonder Woman, Iceman, Spider-Man, Firestar, Captain America, and Hulk are. She knows R2-D2 (whom she affectionately calls “Buddy”) and anyone in the Star Wars universe with a hood is called “Doom” (Yes, after Dr. Doom). There’s Red Doom (Darth Maul) and White Doom (Darth Sidious).
Nicol Bolas and Ajani are a mystery to her.
She rummages through my extra Dice Masters cards because she knows the characters. “Who’s this?” She asks, holding up Hawkman. I mention his name and she just shrugs. “Ok,” she uncaringly remarks while shoving the card into her pumpkin basket that she carries with her along with the Batman, Wonder Woman and Hulk cards.
She doesn’t play Magic, so she can’t just appreciate the game or the characters just yet. There’s been very little exposure to the game aside from the Pop Funko figures above my computer while we play LEGO Star Wars. Is it my fault?
Or is it WotC’s? Continue reading “Branding with Magic Origins”