INT – WIZARDS OF THE COAST MEETING ROOM – MORNING
Inside one of the meeting rooms, two members of a marketing company, TIM and CARL get ready to pitch a series of commercials for the Magic: the Gathering brand. Sitting across the room are several managers of Wizards of the Coast and MARK ROSEWATER, head of Magic Design. Tim stands up and smiles.
Thank you gentlemen for meeting with us today. As you know, Blizzard decided to do some commercials for World of Warcraft with celebrities saying they played the game themselves. Those commercials were wildly successful and anything that we’ve learned is that if it works once, it will work again. We have come to you thinking the same thing: showing celebrities loving your game.
PAUL, one of the Wizards employees nods in agreement.
That sounds perfectly reasonable. I’m sure that some of the Pro Tour players would love to be in a commercial.
Carl, sitting to Tim’s right, shakes his head no.
No, we’re thinking of movie celebrities, that lost of people know. What do William Shatner and Mr. T have in common? They have geek cred. You get someone your core demographic is familiar with,the you can have the geek cred as well.
When I was working on Roseanne…
(Cutting him off)
Fascinating story, I’m sure. We’ve already filmed a pair of commercials with a high profile actor who has a ton of geek cred.
Tim picks up a remote and points it at the screen.
Let’s watch. Continue reading “Magic Celebrity Commercial – You Like Fallen Empires?”